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In this AI-driven era, it would be foolish not to partner with rek.ai

Consid is Sweden's fastest-growing IT and communications company with over 40 offices across Europe. Founded during the IT boom in 2000, the company started as a pure systems development firm. Over the years, they have expanded into multiple business areas and today operate as a full-service partner delivering everything from strategy, analysis, and design to development, management, and support. As a premium partner to rek.ai, their hundreds of customers gain access to the AI tool that personalizes websites and intranets.

2 min read
March 1, 2026
Seeded media
Rek.ai has a smart solution for something that's complex to solve editorially and we were immediately convinced that we wanted to partner with them," says Alexander Gustafsson, Head of Business Development and Solutions architect at Consid.

Alexander Gustafsson is Head of Business Development and Solutions architect at Consid. In his dual role, he serves as both solutions architect and is responsible for all of Consid's delivery within Sitevision—a role that has earned him MVP status from Sitevision on four occasions. Beyond that, he is ultimately responsible for the partnership with rek.ai.

"When I first heard about rek.ai, I was immediately intrigued. We saw the same needs among our customers as they did—many want to do more than they have time for when it comes to personalization, customization, and guidance on their websites. Rek.ai has a smart solution for something that's complex to solve editorially, and we were immediately convinced that we wanted to partner with them," Alexander explains.

Satisfied customers from a wide range of sectors

The response from Consid's customers has been positive, with many choosing to implement rek.ai's services—with excellent results.

"You immediately see the value that rek.ai's services create and how it helps users find what they're looking for on both internal and external websites. Our customers are satisfied and happy, and we manage to meet their needs," says Alexander.

As a premium partner, Consid maintains regular check-ins with rek.ai and close collaboration to meet customer needs—from finding new joint customers and conducting workshops to identifying the best possible solutions and implementing and optimizing them. It's also this open dialogue and close collaboration that Alexander sees as the biggest advantage of being a premium partner.

We help each other understand customer needs

We are very happy and satisfied with the partnership. For us, meeting customers every day and seeing all the unique needs across a wide range of different sectors, it's important to have a partner that can adapt. Rek.ai listens to our ideas when we provide feedback and is very responsive and innovative," says Alexander.
Alexander Gustafsson

Alexander Gustafsson

Head of Business Development and Solutions architect

Seeded media

Recommending others to become premium partners

When asked if he would recommend more companies to become premium partners with rek.ai, the answer is an obvious yes.

Rek.ai is an exciting company with an exciting service and solution. I would say that in this AI-driven era we're in, it would be foolish not to partner with rek.ai. The fact that their solution is compliant with current regulations and meets GDPR requirements makes them a truly excellent company to work closely with.

Now Alexander and the team at Consid look forward to following rek.ai's progress and seeing how the service evolves.

We look forward to all the news coming—seeing them expand their service and offer more ways to help websites' users and visitors. Rek.ai never stands still," concludes Alexander Gustafsson.